What is Sociological Imagination - 534 Words

WHAT IS SOCIOLOGICAL IMAGINATION? It is the ability to note or see the strange in familiar activities of everyday life and to connect personal troubles to public issues, which makes biography of many people. Example A family which smoking is a familiar thing to them but some individual in the family realise that smoking is not the healthy not only realising that smoking affects the family but it also affects the community or society (public issue). A BIOGRAPHY is the record of activities done from day to day which makes up a life story of a person. Social Imagination it is important because the benefit of it is that it allows us to comprehend our biography, realise that choices are there. Social facts are things that originated from a society which influence the behaviour or attitudes of an individual of a society. Verbal and non-verbal messages â€Å"words gestures† that people use to convey or give insight to other people about their thoughts, religious rules, cultural rules, credit systems used to pay depts., all were created without consideration of their input about them. In addition to the above paragraph it indicates that social facts have a life which is broadly enamours than of every individual who keeps them alive. Social factors have coercive power. When people unconsciously conform to social facts the power is not noticed or is really noticed. Only resistance can allow people to experience and know the power of social facts. For instance take an individual who isShow MoreRelatedEssay on what is the sociological perspective (imagination)691 Words   |  3 PagesQuestion 1: What is the sociological perspective? nbsp;nbsp;nbsp;nbsp;nbsp; nbsp;nbsp;nbsp;nbsp;nbsp;What is the nature of the social sciences? This is the question that began the study of society, first performed by C. Wright Mills in his development of the idea of the sociological imagination. There are many different aspects to the sociological perspective. Merriam-Webster dictionary defines perspective as â€Å"the capacity to view things in their true relations or relative importance†Read MoreAn Sociological Study And What We Call Sociological Imagination Essay736 Words   |  3 PagesIn these postmodern times where what was is no longer, or another power, we live in constant change. But man is trapped in their daily lives, he lives in a moral paralysis without fully accept that life affects you, it affects society because both are considered together. Our time is characterized by malaise and indifference, lack of values ​​and feel threatened. The task of the social scientist is to clarify the elements of contemporary uneasiness an d indifference. Today the information exceedsRead MoreWhat Did C. Wright Mills Mean by the â€Å"Sociological Imagination†?2277 Words   |  10 PagesWhat did C. Wright Mills mean by the â€Å"sociological imagination†? C. Wright Mills has been defined by some as the pioneer of the new radical sociology that emerged in the 1950s, in which his book, The Sociological Imagination (1959), has played a crucial role (Restivo 1991, p.61). This essay will attempt to explain what the â€Å"sociological imagination† is, and why it has been important in the development of sociology over the last fifty to sixty years. In order to do this, it will firstly be essentialRead MoreSociological Imagination1017 Words   |  5 PagesThe concept of â€Å"sociological imagination† is one that can be explained many different ways. A simple way to think of the sociological imagination is to see it as a way a person thinks, where they know that what they do from day to day in their private lives (like the choices they make), are sometimes influenced by the larger environment in which they live (Mills 1959, 1). What C.W. Mills meant by this concept is that it is the ability to â€Å"understand the larger histo rical scene in terms of its meaningRead MoreEssay on The Sociological Imagination1389 Words   |  6 PagesMy personal condensed definition of â€Å"the sociological imagination† is that it is the idea one should be aware of the societal structures around themselves, and how those structures can influence a person and vice-versa. In addition, I think that having a â€Å"sociological imagination† also involves a deep appreciation for the importance of society and culture. Consequently, for a person that has completed a basic introduction to sociology college course and actually paid attention, I would hope thatRead MoreSociology Imagination833 Words   |  4 Pagesdefined sociological imagination as the vivid awareness of the relationship between experience and the wider society. The sociological imagination is the capacity to shift from one perspective to another: from the political to the psychological; from examination of a single family to comparative assessment of the national budgets of the world; from the theological school to the military establishment; from considerations of an oil industry to studies of contemporary poetry.[1] Sociological Imagination:Read MoreSociological Imagination By C. Wright Mills969 Words   |  4 Pages C. Wright Mills defined sociological imagination as the awareness of the relationship between personal experience and the wider society. Understanding and being able to exercise the sociological imagination helps us understand the relationship between the individual and society. Mills focuses on the distinction between personal troubles and public issues. Having sociological imagination is critical for individual people and societies at large to understand. It is important that people areRead MoreThe Sociological Imagination Essay1065 Words   |  5 PagesPaper Grade: 75 / C The Sociological Imagination The sociological imagination is an idea or a way of thinking that interlocks an individual in a society with the society as a whole. Most people refer to sociology as the study of how people or individuals interact with each other. In order to fully understand sociology and the concept of the sociological imagination as proposed by C. Wright Mills, one has to be able to envision the individual and the society working together to better understandRead MoreThe Concepts Following Sociological Imagination675 Words   |  3 Pages In this essay I’ll be talking about Sociological Imagination and the concepts following it and more especially the importance of it. Sociological Imagination is one of the core concepts of Sociology whereas Sociology is all about studying people within the society and what they do. Sociological imagination is all about using one’s mind to see how people are affected by tangible and intangible things around them. Sociological imagination is aff ected by social forces which are forces that influenceRead MoreAnalysis Of Dalton Conley s You May Ask Yourself 1267 Words   |  6 PagesDalton Conley’s book, You May Ask Yourself, defines sociological imagination as, â€Å"The ability to connect the most basic, intimate aspects of an individual’s life to seemingly impersonal and remote historical forces† (Conley 2015, pg. A-11). Sociological Imagination is the idea of being able to step outside of the box, and evaluate society from an alternative point of view. Symbolic Interactionism, norms, socialization, and the idea of understanding yourself vs. understanding the social aspect of

Sublime Elements in Of Love and Other Demons Essay

Sublime Elements in Of Love and Other Demons The book Of Love and Other Demons (1994), written by the Columbian Gabriel Garcia Marquez, has more characteristics of sublime literature than of magical realist literature. Magical Realism and the sublime are so closely related that distinguishing between the two is hard. They are more closely related than magical realism and the fantastic. Of Love and Other Demons has elements of magical realism. Of all the magical elements, the most important and the most obvious is the dream that is shared by both Sierva and Delaura before they meet. The long red hair of Sierva is an example of a magic realist element that is hidden. The death of Father Aquino and other mysterious†¦show more content†¦they also partake of a dreamlike quality which aligns them with a host of other magical realist devices and motifs (Theim 237). This device is also similar to Weiskels third phase of the sublime, the reactive phase (qtd in Sandner 52). During this time, the mind recovers the balance of outer and inner by constituting a fresh relation between itself and the object (qtd. in Sandner 52). Another way in which the story may correspond with the sublime is Siervas long red hair that had not been cut from the day she was born until the end of her excorcism. Wordsworth says, about the sublime, Even in the scenes drawn from ordinary life, [the authors] would throw over them a certain coloring of the imagination (qtd. in Sander 60). This effect is exactly what Marquez does with Siervas hair. He alluded that there may be something supernatural about it. The sublime affirm[s] a spiritual dimension to fantasy and explores, through fantastic images, the meaning and existence of spirit (Sandner 145). Transformation, another sublime characteristic, is used to show how ones perception of something changes (qtd in Sandner 51). Instead of being just hair, it was a promise to Domingas god. Defamiliarization, which is a characteristic of both the sublime and magical realism (Simpkins 150), is used in Of Love and Other Demons. It focuses ones attention on something, such as hair, that h e or she would normally think nothingShow MoreRelated Relationship between Sublime and Magical Realism Explored in The Monkey1435 Words   |  6 PagesRelationship between Sublime and Magical Realism Explored in The Monkey      Ã‚   From the beginning of The Monkey, a short story located within Isak Dinesens anthology Seven Gothic Tales, the reader is taken back to a â€Å"storytime† world he or she may remember from childhood. Dinesens 1934 example of what has been identified as the Gothic Sublime sets the stage for analysis of its relationship to other types of literature. What constitutes Sublime literature? More importantly, how may sublime literatureRead MoreSteve Jobs And The World s Most Valuable Company Essay878 Words   |  4 Pagestime he died, in 2011, had built it into the world’s most valuable company. Along the way he helped to transform several industries including personal computers, animated movies, music, phones, tablet computing, and digital publishing. Driven by demons, Jobs could drive those around him to fury and despair. In the biography Steve Jobs by Walter Isaacson, we see that Jobs acted as though the normal rules didn’t apply to him, and the passion, intensity, and extreme emotionalism he brought to everydayRead MoreConcept of Beauty According to the Western Philosophers4706 Words   |  19 PagesConcept of Beauty according to the Western Philosophers â€Å"Beauty is truth, truth beauty. That is all ye know on earth, and all ye need to know† John Keats Beauty is an emotional element, a pleasure of ours, which nevertheless we regard as a quality of thing. 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Various scholars, in different language groupings, will generally break the theology of the body found in these 129 catecheses down into four main sections, others six. I think the most logical way to do so is to break it down into seven interrelated sections: 1) The Original UnityRead MoreCultural Analysis Thailand9709 Words   |  39 Pagesdemise of their king. The AIDS explosion in the late eighties and early nineties seems to have targeted the country and the sex industry placing Thailand on the map for many of the wrong reasons. As Thailand continues to confront its own inner demons, the country is attempting to emerge as a major player in the developing nations field. This paper will focus on the ideals of the nation and the ability to work with developed nations in their joint business ventures. 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Adolescence and music Free Essays

Consider the song lyrics provided below, both lyrics and performance, looking for themes or messages for adolescents or relating to adolescent development. You should describe the music and use the lyrics to explain what the lyrics communicate to adolescents and about adolescents, including an argument for whether or not there are cultural, moral, and political messages conveyed in the song. Finally, using what you have learned about adolescence, make an argument for why would this music appeal to adolescents Name: Course: Psychology 310, Fall 2006 Tutor: Date: University: Adolescence is a growth and development stage in ones life where a myriad of changes both in terms of psychological and physical terms take effect. We will write a custom essay sample on Adolescence and music or any similar topic only for you Order Now However whether a teenager will successfully transit into adult hood or get trapped by the challenges of adolescence is shaped by amongst others, family, the trait of the adolescent, and the external environment with which the adolescent interact such as religious settings, as well as school (Steinberg, 1999)). This lyric song is made to investigate the changes both behavioral and emotional that are undergone by adolescents. Personality development in adolescents changes the way an adolescent views his/her self and the way the same views the outside world. The myriad of challenges an adolescent undergoes shapes his/her relations with peers. The song provided develops certain themes, which are all central to the life of any adolescent; most of the themes revolve around culture, and morality. Sex. Adolescence is a period characterized by the acceptance of ones sex and sexuality. In the song this comes out when the lyrics mention sex in connection with adolescence. It reveals the fact that adolescents are of sex and sex matters and this is well manifested in the phrase that, â€Å"The timing/and structure/ did you hear/ he fucked her? † Relations with peers. Adolescence is a time when teens depend on their peers for almost every decision they make. They constantly look for comments and recommendations from fellow adolescents whom they regard as their equal and have no fear for, unlike their parents whom they consider too â€Å" old fashioned to understand them†. In this lyric song, there is a line that, â€Å"I’ll turn to a friend, someone that understands†, that evidences this. Status transitions. Adolescence is a transitory period and a lot happens at the same time in the lives of adolescents (Arnett, 2004). In the song, this comes up clearly when the teen in the song juxtaposes and delves into the next stage of life, adulthood and even envisions a marriage life. Identity formation The many questions asked in the song point to the fact that the adolescent is in the process of discovering their identity in the society. This is a common trait in adolescents who tend to attach a moral connotation to every single happening to their life (Arnett, J. A. 2002). The lyrics keep on addressing the issue of morality by asking questions on whether this or that is right and wrong. An example is found on the line, did you hear/ he fucked her? Changing personal relationships. Unlike in childhood when one can virtually associate with any one, teens are very selective of whom they enter into personal relationships with. In the lyrics this is evidenced by the fact that the singer keeps talking of the relationship and in a way, protecting and shielding it from perceiving threats. This is evidenced by the statement that she will turn to a friend who is understanding. Individuation process. This is evidenced by the fact that the singer does not want to imagine any one taking his/her friend. It seems he/she is prepared to posses the friend alone and not any where near sharing the friendship. Forming and dissolving intimate relationships. It is evident that, from the sentiments in the song, the singer is ready to make or break the relationship. This is characteristic of teenagers and it is evidenced by the the phrase that, The charade/ it won’t last/ I won’t come back. Psycho social problems. As the song progresses, it becomes clearer that the adolescent has some psycho social issues which needs to be addressed. Adolescence period is full of problems especially emotional and unless well handled, one can suffer from depression. This can be evidenced by the phrases, â€Å"on losing/ and failing†, and ‘we’ll pretend it’s okay’. Cognitive development. There is clear evidence of developed abstract thinking since through out the song the adolescent is drawing his/her feeling from abstract analysis of situations and not from just observation. Evidence can be drawn from the line that, â€Å"and your pictures/ are falling down. † Effects. There is increased self-consciousness, which is the cause of the imagined audience evident through out the lyrics. This can be shown from the lyrics by the fact that the writer decides to turn only to an understanding friend. Conclusion. Adolescence is a challenging stage in life when a lot of psychosocial, cognitive and physical changes appear in the lives of adolescents. The song analyzed above will appeal to most adolescents because it addresses issues central to their growth and developmental needs. There is a need for more studies to be aimed at discovering remedies to the many challenges a teen is faced with. More over, it is crucial that the government comes up with programs geared at supporting the teens as well as the community in dealing with the challenges associated with adolelescence. How to cite Adolescence and music, Papers

Drinks Are Famous Across Whole Australia †Myassignmenthelp.Com

Question: Discuss About The Drinks Are Famous Across Whole Australia? Answer: Introduction As Cheers beers are planning to expand their business in the international market for achieving adequate growth, Indian and Brazilian brewery market is suggested by the newly appointed operations manager to the management of the Cheers organization. They have shown their interest and asked him to review the risks and opportunities in those countries brewery industry so that appropriate steps could be taken for the expansion of the business. As Indian is one of the emerging market and government over there is also planning to invite various multinational and small companies to invest in their country to enhance the employment opportunities for Indians. Expansion of the organization will be beneficial for the organization because beer consumption is increased rapidly there. Apart from this, there are already various companies available which are producing and delivering beer. Promotion and advertisement of alcoholic products are also banned there. While researching for Brazil, it is ob served that chances for establishing the position in the brewery industry are a bit difficult task because since very long period, only one company i.e. Standard Lager beer is enjoying the success. Monopoly type of situation has been developed in Brazil as 98% of market share is being covered by this organization only. To review the additional risk and opportunities factors, appropriate techniques and methods will be discussed further in this report. Risks and Opportunities Analysis There are various kinds of risks are available while expanding the business into the international market and in terms of alcoholic and tobacco products, the same process for expanding the business becomes the bit more complicated. Lot of legal, political, social and other factors needs to be considered by Cheers beers before taking decision for enhancing their business. Political risk, financial risk, cross-cultural risk and commercial risk are the types of risks that an organization needs to suffer while expanding its business in the international market. Below some of these risks will be analyzed in relevance with India and Brazil market conditions (Haimes, 2015). Apart from these risks factors, operations manager needs to evaluate certain factors such as cultural factors, environmental conditions of the particular place, etc. Political Risk involves various kinds of factors such as government invention in international business organizations, imposing taxes over their activities, etc. There are some countries where alcohol consumption and distribution is prohibited. In India, alcohol consumption is banned in some states i.e. Gujarat, Bihar, Nagaland, etc. (Wheelen Hunger, 2011). Apart from the ban on the consumption of alcoholic products, advertisement and promotion of the same are also prohibited. Reviewing this issue, Cheers organization may face some issues while entering into India brewery market due to change in the legal and political policies while comparing Australian and Indian system. Traditionally Indians were not used to with beer consumption, through rice, they used to manufacture beer. But today, it is estimated that in previou s year i.e. in 2016, per capita beer composition is reached to the level of 57 liters. There is a number of beer brands are available in Indian brewery market and amongst them, many are local and international as well. So, Indian brewery market would be a challenging market for Cheers beer to set up their distinctive place (Taylor, et. al., 2010). While estimating the risks factors for Brazil, it was found that the whole market share is being covered by only one beer brand since a very long period i.e. Standard Lager Beer. Many companies have tried to enter the Brazilian brewery market but they were not able to survive in front of Standard Lager beer brand. Apart from this, a consumption of alcohol is at its peak and various issues have been occurred due to consumption of alcohol. Many times, unique campaigns have been conducted to spread the awareness in Brazil in relevance with the objectives of do not drink and drive, etc. because this is the major reason for accidents occurring in Brazil (Shield, et. al., 2013). Due to these issues, Cheers beers may need to develop some strong techniques to settle down in the aggressive competitive environment of Brazilian brewery market. As major accidents reason is consumption of alcohol so, a government of Brazil may take some severe steps to stop this such as the ban on consumption of alcohol or impose huge taxes over the alcoholic drinks, etc. These decisions may create the situation where an organization needs to shut down their business and face losses (Kim Mauborgne, 2014). Opportunities in the Indian and Brazilian brewery industry Global market opportunity Apart from risks and uncertainties, these two countries are selected with a view to analyzing the opportunities which could help the Cheers organization to increase their growth factor. The operational manager has performed some methods through which opportunities could be determined. Indian market is an emerging market at the huge rate (Pietrobelli Rabellotti, 2011). Recently, various MNCs and other corporations from all over the world is in any kind of industry have set up their business outlets in India. The government of India has taken various step for inviting MNCs from across the globe with a view to getting involved in the developed countries and apart from this, investment from abroad organizations in the country will also generate various employment opportunities (Holden, 2011). Currency and Exchange Rates This is the major source of evaluating the opportunities of particular industry or country. Under this approach, a difference is found in the prices of sellers and buyers when cross border transactions are involved. 150 types of currencies are being used across the globe. The decrease in the price of the currency of India and Brazil will lead to losing situation and vice versa (Lane Shambaugh, 2010). Types of Economies The world has been segregated in three types of economies i.e. advanced economy, developing an economy and emerging economy. 35 countries including Japan, US, and the UK are included in the advanced economies, 120 countries are still struggling for converting them into developed countries such as Bangladesh, Nigeria, Zaire, etc. (Kiss, Danis Cavusgil, 2012). Apart from these economies, India, China, Brazil and other 37 countries are included in the emerging economies. From the perceptive of investment, these markets are chosen to be the best as ROI is huge in these places. Cheers beer has the opportunity to setup its place in the selected countries because both these are the part of emerging economy (Successive, et. al., 2014). Emerging markets as target markets Australia is trading with many Asian countries since 2003 and China are on the peak place in trading relevance with goods and services. For manufacturing purpose, Brazil is the location where most of the natural resources are available (Somdaka, 2014). Large reserves of raw materials are available in the lands of Brazil and Cheers beer could take the advantage of this resource. Import of raw materials used in the production of beer will consume more cost then utilization of available resources locally (Sheth, 2011). Low-cost wages Labour cost in the emerging market is quite less in comparison to the labor cost incurred in the advanced economies. Indian and Brazilian markets are filled with this advantage. Except this, India is the third most emerging markets across the globe. China and Indonesia are in the first and second position respectively whereas; Brazil stands very below (Li, 2011). Competition Competition is involved in every industry and in every country. While reviewing the competition in India, it is found that various brands already exist in the Indian brewery market. This could be taken as the advantage because Cheers beer is selling craft beer which is not much famous in the Indian market. Apart from being famous, adequate competitive strategies could be adopted to survive and to develop an effective position in the competitive brewery Indian market. While reviewing the Brazilian market, a number of organizations available in the brewery industry are quite less. But Standard Lager beer is the most popular beer brand in the whole Brazil and neither company is able to set up their image as their competitor since a very long time (Ramamurti, 2012). Cheers beers have the opportunity to create its image in the Brazilian market through adopting unique techniques. Below is the analysis of competition available in Indian and Brazilian brewery market through Porters five forc es: The threat of New Comers: This threat will be faced the existing firms of the particular country. Especially the local brands because they are still selling beers in Indian market without upgrading their techniques and methods for producing beers. Cheers organization needs to face big competition in India but as India and Brazil both are emerging markets and India is one of the favorite locations for international brands. As Cheers beer brand is very famous across the whole Australia and it is a favorable choice of tourists also (Hoenen Hansen, 2013). The threat of Substitutes: Various substitutes are available in the Indian as well as in Brazilian market in relevance with beer. As per recent survey report, consumption of whiskey and other alcoholic drinks is much more in comparison to the consumption of beer. In Brazilian market, beer consumption is much high in relevance with other alcoholic drinks (Swinnen, 2011). Consumers bargaining Power: This act could be faced by the Cheers organization in the Indian market because there are a number of beer brands and other alcoholic drinks manufacturing and distributing organizations exist. The consumer will get the choice of selecting the beer of one brand amongst the huge choices available whereas, this option will not be available for consumers in Brazil as one or two beer brands are selling their beer in the Brazil. Suppliers' Bargaining Power: The same scenario will be developed in the suppliers bargaining power because Indian market has a variety of suppliers involved in the distribution of raw materials required for producing beer (David, 2011). Industrial Rivalry: This approach involves that Cheers beer will be able to promote its products in Brazil without any restriction whereas, a government of India has banned the alcoholic products promotion across the country, as well as some states of India, are prohibited to consume alcoholic drinks. Selected Destination Indian market would be the best for Cheers beer in comparison to the Brazilian brewery market. This is due to the factors involved in the Indian market such as invitation from the Indian government for making a foreign investment to increase the employment opportunities, low-cost labor available, etc. Apart from these factors, Indian industry is the most emerging markets across the globe and it is standing on the third highest emerging country across the globe after China and Indonesia. It means Cheers beer will get the more opportunities to settle their brands goodwill in comparison to the Brazilian market. The major reason for dropping the idea of the Brazilian market for business expansion is the market share of Standard Lager beer (Seidenstricker, Linder Schmitz, 2014). Proposed Entry in India While developing the proposed entry strategy for Cheers beer in India, various factors need to be evaluated which could help the organization to build an effective market entry strategy. The crucial factors which should be discussed are primary competitors, trade barriers, legal policies, political considerations, etc. Common market entry strategies are fulfilling the legal and political considerations and developed an outlet and start performing their activities whereas, effective market entry strategy includes the analyzing the appropriate place across the whole country which will help the organization to develop its distinctive image in the competitive environment. Cheers beer needs to start their activities from Mumbai which is the most favorite places across the globe as well as in India and it is also known as the financial capital of India. This city is situated in the state of Maharashtra and most of the celebrities used to live in this city (Sukumaran, 2012). Other states and cities of India adopt the style being practiced in Mumbai. This is the major reason for making an entry from this city. Most of the international organizations start their business in India from this city only and later on, they have achieved the separate place in all over the country. Operational manager of the organization has suggested the Cheers organization to conduct some activities i.e. market research, demand analysis, supply chain analysis, competitors analysis, etc. All these factors will help the organization to develop its distinctive image in the country. Apart from this, an organization has adopted the pricing strategy by reviewing the price of the most popular beer brands in India. As India as the market for every type of consumer hence; a price of the product should remain at the constant rate which could attract more number of consumers from all mediums. United Breweries is the biggest brand under which Kingfisher, UB Export, etc. are beer brands, SA BMiller is another organization involved in the brewery market and Haywards, Fosters, etc. are popular beer brands in India. Apart from United Breweries and SABMiller, Carlsberg, Mohan Meakin, etc. are some of the other brands available in the Indian brewery market. Amongst them, United Breweries is sharing the highest market share of 51.1% across the country hence; this should be treated as the primary competitor for Cheers beers (D'Aversa, 2016). Conclusion This report concludes the idea of expansion of the Cheers beer which is an Australian organization appoints an operational manager with a view to achieving certain rate of growth. For this purpose, operational manager conducted some methods to evaluate certain risks and opportunities for the Cheers beers in the brewery markets of India and Brazil. As per the research, an adequate market was selected and selection criteria were on the basis of meeting with the expected objectives by the management of the organization. It was found that Indian market is one of the most emerging markets across the globe and Brazil also share the place in the list of emerging markets of the globe. As Cheers beer is an Australian beer manufacturing company which is involved in the production of craft beer so before launching its products in the new environment, certain methods needs to be conducted such as market research which will help the organization to estimate the demand for their products, etc. References D'Aversa, A., 2016, Brewing Better Law: Two Proposals to Encourage Innovation in America's Craft Beer Industry,U. Pa. L. Rev.,165, p.1465. David, F.R., 2011,Peaeson/Prentice Hall, Strategic management: Concepts and cases. Haimes, Y.Y., 2015,John Wiley Sons, Risk modeling, assessment, and management. Hoenen, A.K. Hansen, M.W., 2013, 6. Carlsberg in India: entry strategy in global oligopolistic industries,The Global Brewery Industry, p.166. Holden, S.S., 2011, Three cheers for new beers: Marketing insights from the birth of boutique brewing in Australia. Kim, W.C. Mauborgne, R.A., 2014,Harvard business review Press, Blue ocean strategy, expanded edition: How to create uncontested market space and make the competition irrelevant. Kiss, A.N., Danis, W.M. Cavusgil, S.T., 2012, International entrepreneurship research in emerging economies: A critical review and research agenda,Journal of Business Venturing,27(2), pp.266-290. Lane, P.R. Shambaugh, J.C., 2010, Financial exchange rates and international currency exposures,The American Economic Review,100(1), pp.518-540. Li, N., 2011, Cyclical wage movements in emerging markets compared to developed economies: The role of interest rates,Review of Economic Dynamics,14(4), pp.686-704. Pietrobelli, C. Rabellotti, R., 2011, Global value chains meet innovation systems: are there learning opportunities for developing countries?,World development,39(7), pp.1261-1269. Ramamurti, R., 2012, Competing with emerging market multinationals,Business Horizons,55(3), pp.241-249. Seidenstricker, S., Linder, C. Schmitz, M., 2014, Diversification in Emergent Markets: Possibility for Transferring Technological Core Competencies,South Asian Journal of Business and Management Cases,3(2), pp.187-194. Sheth, J.N., 2011, Impact of emerging markets on marketing: Rethinking existing perspectives and practices,Journal of Marketing,75(4), pp.166-182. Shield, K.D., Rylett, M., Gmel, G., Gmel, G., Kehoe?Chan, T.A. Rehm, J., 2013, Global alcohol exposure estimates by country, territory and region for 2005a contribution to the Comparative Risk Assessment for the 2010 Global Burden of Disease Study,Addiction,108(5), pp.912-922. Somdaka, M.M., 2014,Doctoral dissertation, University of Cape Town, Motivating factors behind mergers and acquisitions in emerging markets: analysis of activities in Brazil, South Africa and Russia Successive, U.K., Collin, J., Johnson, E. Hillexplore, S., 2014, Government support for the alcohol industry: promoting exports, jeopardising global health?, BMJ,348, p.19. Sukumaran, A., 2012, The Role of Communication and Loyalty Marketing, Impacting Alcohol Consumption in India. Swinnen, J.F. ed., 2011, OUP Oxford, The economics of beer. Taylor, B., Irving, H.M., Kanteres, F., Room, R., Borges, G., Cherpitel, C., Greenfield, T. Rehm, J., 2010, The more you drink, the harder you fall: a systematic review and meta-analysis of how acute alcohol consumption and injury or collision risk increase together,Drug and alcohol dependence,110(1), pp.108-116. Wheelen, T.L. Hunger, J.D., 2011,Concepts in strategic management and business policy. Pearson Education India.