Public Relations Project Essay Example | Topics and Well Written Essays - 500 words

Public Relations Project - Essay Example is necessary to develop drug abuse prevention awareness among the use, so that students can identify the dangers and impacts of drug abuse in their health and success. As the Public Relations staffer, I was hired by a non-profit organization to develop a broad communication plan in support of working to reduce smoking, especially among high school students, through our group, Stamp Out Smoking. The development of the communication plan usually starts with the assessment of smoking and other adolescent problems, which include examining the level of community risk factors, and the level of smoking in the community (Crano & Burgoon 145). The assessment results are used to raise community awareness of the seriousness and nature of smoking problem, and this information is used to determine the best program that is relevant to the students’ needs. The next step is the analysis of the student’s readiness for prevention. This helps in identifying further steps that are required to lecture the students before the beginning of the prevention effort. The final step involves holding meetings with teachers and student representatives to help implement and maintain research-based programs (Crano & Burgoon 145). This requires resource development for management and staffing with the existing delivery systems. This plan identifies information dissemination as the most effective communication method for creating drug prevention awareness among the high school students. This approach attempts to communicate the dangers of drug abuse by using a fear-arousal technique designs to frighten individuals and attract attention in to not using drugs, including the dangerous impacts of drug abuse on an individual’s health (Crano & Burgoon 259). The information approaches involve classroom lectures about the negative impacts of smoking, including printed materials, short films, and educational pamphlets, which imparts information to the youths about the dangers of smoking. This